Branding and Events

Sevenmindshelps to measure the results of promotional and branding activities towards consumers, control projects costs, and optimize the customer impact of campaigns.

Control de Activaciones de Marca, Eventos y Promociones

Marketing, Trade Marketing and Commercial Managers, can follow-up in real-time the execution of brand activation activities through online indicators and reports, that allow them to monitor daily results and take timely decisions, ensuring the success of promotional strategies and events.

Marcas y Eventos

Measure in real-time the success of your brand activation activities

Software tailored for Trade Marketing, event control, product launch and brand activation, that sends information directly from the location of the activities, allowing you to monitor, in real-time, the results of your branding strategy.

As a data capture software solution, Sevenminds helps to measure the results of promotional and branding activities towards consumers, control projects costs, and optimize the customer impact of campaigns.

With this real-time data capture tool you get much more than an event software, you acquire a mobile technology solution that will strengthen and differenciate the relation of consumersto your brand within and out of the point of sale.

How does it work?

Each member of the event´s staff, such as coordinators, marketers and hostesses, isequipped with a mobile device software (for Laptops, Tablets, Smartphones, cell-phones, etc) configured with its daily activity report, that allows him to efficiently control costs and carry out product or promotional material inventory, as well as registering the event contacts facilitating the buildup of the leads database. As theactivity progresses, the solution is sends real-time data and imagesof the event to Sevenminds´servers.

Marketing, Trade Marketing and Commercial Managers, can follow-up in real-time the execution of brand activation activities through online indicators and reports, that allow them to monitor daily results and take timely decisions, ensuring the success of promotional strategies and events.

The solution is optimized for PCs/Laptops as well as for any mobile device (Android , IPhone, IPad, Blackberry or Windows Mobile)

See the application of this data capture solution for different Industries:

Marketing, Advertising

Software for BTL and advertising agencies needing control and reporting on brand activation activities.
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Mass Market

Ensure success of your promotions and event with the best Trade Marketing tool.
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Pharmaceutical

Have real-time control over the execution of events towards the medical sector.
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Consumer Electronics

Use mobile technology to monitor the logistics and setup of your promotional space within the point of sale.
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Finance and Insurance

Build in real-time a database of the potential customers within the attendees to your events.
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Retail Shops, Food Chains and Office Branches

Have online supervision of the delivery and usage of marketing and communication materials within your promotional events and activities.
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Government, Infrastructure and Utilities

Have real-time control over the execution of your programmecommunication and government policy events.
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Technology, Engineering and Telecommunications

Enhance the impact of your events and identify new business opportunities.
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Distribution and Wholesale

Measure the impact on your customers sales from the investment done in events and promotions.
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Chemical and Industrial

Maximize the benefits from your events through the usage of mobile technology.
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iPad

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