Sevenminds helps to measure the results of promotional and branding activities toward consumers, control project costs, and maximize the customer impact of campaigns.
Measure in real-time the success of your brand activation activities
Software tailored for Trade Marketing, event control, product launch and brand activation, that sends information directly from the location of the activities, allowing you to monitor, in real-time, the results of your branding strategy.
As a data capture software solution, Sevenminds helps to measure the results of promotional and branding activities towards consumers, control projects costs, and optimize the customer impact of campaigns.
With this real-time data capture tool you get much more than an event software, you acquire a mobile technology solution that will strengthen and differenciate the relation of consumers to your brand within and out of the point of sale.
How does it work
Each member of the event´s staff, such as coordinators, marketers, and hostesses, is equipped with a mobile device softwar configured with its daily activity dashboards, that allows him to efficiently control costs and carry out product or promotional material inventory, as well as registering the event contacts facilitating the buildup of the leads database. As the activity progresses, the solution uploads real-time data and images of the event to Sevenminds´servers.
Marketing, Trade Marketing, and Commercial Managers can follow up the execution of brand activation activities through online indicators that allow them to monitor daily results and make timely decisions, ensuring the success of promotional strategies and events.
The solution is optimized for PCs/Laptops as well as for any mobile device Android and iPhone.