{"id":392,"date":"2024-01-19T16:27:14","date_gmt":"2024-01-19T16:27:14","guid":{"rendered":"https:\/\/sevenminds.com\/?p=392"},"modified":"2026-07-21T12:06:16","modified_gmt":"2026-07-21T17:06:16","slug":"caso-de-exito-trade-marketing","status":"publish","type":"post","link":"https:\/\/sevenminds.com\/es\/caso-de-exito-trade-marketing\/","title":{"rendered":"As\u00ed se logr\u00f3 el ahorro y la productividad en una empresa de bebidas hidratantes"},"content":{"rendered":"[vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bb351″ bg_position=\u00bbcenter top\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#007379″ color_overlay_2=\u00bb#aad0d2″ overlay_strength=\u00bb0.8″ gradient_direction=\u00bbleft_to_right\u00bb enable_shape_divider=\u00bbtrue\u00bb shape_divider_position=\u00bbbottom\u00bb shape_divider_height=\u00bb30%\u00bb shape_divider_height_phone=\u00bb10%\u00bb bg_image_animation=\u00bbnone\u00bb parallax_bg=\u00bbtrue\u00bb parallax_bg_speed=\u00bbfast\u00bb shape_type=\u00bbcurve_opacity\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb5%\u00bb bottom_padding=\u00bb12%\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin_tablet=\u00bb30″ top_margin_phone=\u00bb30″ column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb3\/5″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb offset=\u00bbvc_col-xs-12″][nectar_cta btn_style=\u00bbunderline\u00bb heading_tag=\u00bbp\u00bb text_color=\u00bb#ffffff\u00bb button_color=\u00bbdefault\u00bb link_type=\u00bbregular\u00bb alignment=\u00bbleft\u00bb alignment_tablet=\u00bbdefault\u00bb alignment_phone=\u00bbdefault\u00bb display=\u00bbblock\u00bb link_text=\u00bbCasos de \u00e9xito\u00bb url=\u00bb\/es\/category\/casos-de-exito\/\u00bb][vc_column_text]\n

As\u00ed se logr\u00f3 el ahorro y la productividad<\/span> en una empresa de bebidas hidratantes<\/span><\/h1>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbpadding-4-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color=\u00bb#e3eff0″ background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbmedium_depth\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb2\/5″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_cta btn_style=\u00bbmaterial\u00bb heading_tag=\u00bbp\u00bb text_color=\u00bb#007379″ link_type=\u00bbregular\u00bb alignment=\u00bbleft\u00bb alignment_tablet=\u00bbdefault\u00bb alignment_phone=\u00bbdefault\u00bb display=\u00bbblock\u00bb link_text=\u00bbSoftware de Trade Marketing\u00bb url=\u00bb\/es\/category\/casos-de-exito\/trade-marketing\/\u00bb text=\u00bbSoluci\u00f3n:\u00bb][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb2″ divider_color=\u00bbdefault\u00bb][nectar_cta btn_style=\u00bbmaterial\u00bb heading_tag=\u00bbp\u00bb text_color=\u00bb#007379″ link_type=\u00bbregular\u00bb alignment=\u00bbleft\u00bb alignment_tablet=\u00bbdefault\u00bb alignment_phone=\u00bbdefault\u00bb display=\u00bbblock\u00bb link_text=\u00bbProductos de consumo masivo\u00bb url=\u00bb\/es\/tag\/productos-de-consumo-masivo\/\u00bb text=\u00bbSector:\u00bb][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb2″ divider_color=\u00bbdefault\u00bb][nectar_cta btn_style=\u00bbmaterial\u00bb heading_tag=\u00bbp\u00bb text_color=\u00bb#007379″ link_type=\u00bbregular\u00bb alignment=\u00bbleft\u00bb alignment_tablet=\u00bbdefault\u00bb alignment_phone=\u00bbdefault\u00bb display=\u00bbblock\u00bb text=\u00bbCategor\u00eda:\u00bb link_text=\u00bbBebidas hidratantes\u00bb url=\u00bb\/es\/tag\/bebidas-hidratantes\/\u00bb][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb2″ divider_color=\u00bbdefault\u00bb][nectar_cta btn_style=\u00bbmaterial\u00bb heading_tag=\u00bbp\u00bb text_color=\u00bb#007379″ link_type=\u00bbregular\u00bb alignment=\u00bbleft\u00bb alignment_tablet=\u00bbdefault\u00bb alignment_phone=\u00bbdefault\u00bb display=\u00bbblock\u00bb link_text=\u00bbColombia\u00bb url=\u00bb\/es\/tag\/colombia\/\u00bb text=\u00bbPa\u00eds:\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb2%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bbmountains\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]Inicio<\/a><\/span><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bbmountains\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]Descubre c\u00f3mo una empresa de bebidas hidratantes en Colombia revolucion\u00f3 su estrategia de trade marketing<\/em> con Sevenminds, logrando un rendimiento del 24% en ahorros<\/strong><\/span> y un incremento del 12% en la productividad<\/strong><\/span> \u00a1La clave de una gesti\u00f3n efectiva!<\/span>[\/vc_column_text][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb2″ divider_color=\u00bbdefault\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb2%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bbspeech\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbpadding-5-percent\u00bb column_padding_position=\u00bbtop\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/2″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbSituaci\u00f3n:\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23001f2f\u00bb use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1705431945729{margin-bottom: 30px !important;}\u00bb][vc_column_text css=\u00bb.vc_custom_1710792891780{margin-bottom: 60px !important;}\u00bb]Como parte de las activaciones BTL, anualmente la empresa invierte en la participaci\u00f3n y el patrocinio de m\u00e1s de 1.800 eventos deportivos<\/span><\/strong> a nivel nacional. Para esto dispone de un equipo de 22 personas<\/span><\/strong> por todo el pa\u00eds encargadas del montaje de stands y la realizaci\u00f3n de activaciones de marca en cada uno de los eventos.<\/p>\n

Cada una de estas actividades exige la correcta implementaci\u00f3n de la log\u00edstica de montaje y el control de los recursos invertidos (obsequios, producto de degustaci\u00f3n, material POP y personal de apoyo), as\u00ed como la garant\u00eda de la ejecuci\u00f3n real del presupuesto asignado.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/2″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_cascading_images image_1_url=\u00bb405″ image_1_offset_x_sign=\u00bb-\u00bb image_1_offset_x=\u00bb15%\u00bb image_1_offset_y_sign=\u00bb+\u00bb image_1_offset_y=\u00bb15%\u00bb image_1_rotate_sign=\u00bb+\u00bb image_1_rotate=\u00bbnone\u00bb image_1_scale=\u00bb0.75″ image_1_animation=\u00bbNone\u00bb image_1_padding=\u00bbnone\u00bb image_1_box_shadow=\u00bbnone\u00bb image_1_max_width_desktop=\u00bb100%\u00bb image_1_max_width_mobile=\u00bb100%\u00bb image_1_image_width_mobile=\u00bb80″ image_2_url=\u00bb389″ image_2_offset_x_sign=\u00bb+\u00bb image_2_offset_x=\u00bb35%\u00bb image_2_offset_y_sign=\u00bb-\u00bb image_2_offset_y=\u00bb80%\u00bb image_2_rotate_sign=\u00bb+\u00bb image_2_rotate=\u00bbnone\u00bb image_2_scale=\u00bb0.75″ image_2_animation=\u00bbGrow In\u00bb image_2_padding=\u00bbnone\u00bb image_2_box_shadow=\u00bbnone\u00bb image_2_max_width_desktop=\u00bb100%\u00bb image_2_max_width_mobile=\u00bb100%\u00bb image_2_image_width_mobile=\u00bb65″ image_3_offset_x_sign=\u00bb+\u00bb image_3_offset_x=\u00bb0%\u00bb image_3_offset_y_sign=\u00bb+\u00bb image_3_offset_y=\u00bb0%\u00bb image_3_rotate_sign=\u00bb+\u00bb image_3_rotate=\u00bbnone\u00bb image_3_scale=\u00bb1″ image_3_animation=\u00bbFade In\u00bb image_3_padding=\u00bbauto\u00bb image_3_box_shadow=\u00bbnone\u00bb image_3_max_width_desktop=\u00bb100%\u00bb image_3_max_width_mobile=\u00bb100%\u00bb image_3_image_width_mobile=\u00bbdefault\u00bb image_4_offset_x_sign=\u00bb+\u00bb image_4_offset_x=\u00bb0%\u00bb image_4_offset_y_sign=\u00bb+\u00bb image_4_offset_y=\u00bb0%\u00bb image_4_rotate_sign=\u00bb+\u00bb image_4_rotate=\u00bbnone\u00bb image_4_scale=\u00bb1″ image_4_animation=\u00bbFade In\u00bb image_4_padding=\u00bbauto\u00bb image_4_box_shadow=\u00bbnone\u00bb image_4_max_width_desktop=\u00bb100%\u00bb image_4_max_width_mobile=\u00bb100%\u00bb image_4_image_width_mobile=\u00bbdefault\u00bb element_sizing=\u00bbdefault\u00bb image_loading=\u00bbdefault\u00bb border_radius=\u00bbnone\u00bb overflow=\u00bbvisible\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bb30px\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb bottom_padding=\u00bb1%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_color=\u00bb#e3eff0″ shape_divider_position=\u00bbbottom\u00bb shape_divider_height=\u00bb10%\u00bb shape_divider_height_tablet=\u00bb7%\u00bb shape_divider_height_phone=\u00bb5%\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bbspeech\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/2″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbEl desaf\u00edo:\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23001f2f\u00bb use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1705676117344{margin-bottom: 30px !important;}\u00bb]

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    \n
  • Falta de organizaci\u00f3n y trazabilidad<\/span><\/strong> en la programaci\u00f3n y ejecuci\u00f3n de los eventos.<\/li>\n
  • No hay control del inventario<\/span><\/strong> del material POP.<\/li>\n
  • No hay trazabilidad del producto entregado<\/span><\/strong> en cada actividad.<\/li>\n
  • El equipo dedica mucho tiempo<\/span><\/strong> a realizar informes en Excel que llegan tarde<\/span><\/strong> y con informaci\u00f3n de mala calidad.<\/li>\n
  • No existe control del presupuesto<\/span><\/strong> y las inversiones realizadas.<\/li>\n<\/ul>\n <\/div>[\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/2″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbLa soluci\u00f3n:\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23001f2f\u00bb use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1705676129754{margin-bottom: 30px !important;}\u00bb][vc_column_text]Desde el m\u00f3dulo web de la soluci\u00f3n de trade marketing de Sevenminds, el equipo de campo agenda<\/span><\/strong> cada uno de los eventos y actividades BTL a realizar, junto con los recursos que se van a utilizar en cada una de las activaciones. El reporte de datos y fotos de cada evento es enviado durante su ejecuci\u00f3n a trav\u00e9s nuestra app Sevenminds.[\/vc_column_text][vc_column_text]\n
    Esto permiti\u00f3 al equipo central de trade marketing acceder a dashboards<\/em> en tiempo real con los resultados de:<\/span><\/h5>\n[\/vc_column_text]
    \n
      \n
    • Presupuesto planeado vs. ejecutado.<\/li>\n
    • Eficiencia de recursos utilizados.<\/li>\n
    • Cumplimiento del cronograma.<\/li>\n
    • Perfil de asistentes y contactos realizados.<\/li>\n
    • Evaluaci\u00f3n de calidad del evento y log\u00edstica de la agencia.<\/li>\n
    • Otros indicadores.<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbnone\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#e3eff0″ scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbtop\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bbcurve_opacity\u00bb][vc_column column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb][vc_custom_heading text=\u00bbResultados tangibles \u00a1Eficiencia demostrada!\u00bb font_container=\u00bbtag:h3|text_align:center|color:%23001f2f\u00bb use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1705438253645{margin-bottom: 15px !important;}\u00bb][vc_custom_heading text=\u00bb(ROI) Retorno Anual de la Inversi\u00f3n\u00bb font_container=\u00bbtag:h5|text_align:center|color:%23001f2f\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_row_inner column_margin=\u00bb30px\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb2%\u00bb left_padding_desktop=\u00bb3%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb3%\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/2″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][milestone heading_inherit=\u00bbh1″ symbol_position=\u00bbafter\u00bb subject_padding=\u00bb0″ color=\u00bbExtra-Color-1″ effect=\u00bbcount\u00bb symbol_alignment=\u00bbDefault\u00bb milestone_alignment=\u00bbdefault\u00bb number=\u00bb24″ symbol=\u00bb%\u00bb symbol_font_size=\u00bb50″ subject=\u00bbDe ahorro efectivo en p\u00e9rdidas por mala distribuci\u00f3n de producto y premios entregados.\u00bb][vc_column_text]1.800<\/strong> eventos x USD 350<\/strong>\/evento
      \n= USD 630.000[\/vc_column_text][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb1″ divider_color=\u00bbextra-color-1″][vc_column_text]USD 630.000 x 24% = USD 151.200<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbpadding-5-percent\u00bb column_padding_position=\u00bbtop\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/2″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][milestone heading_inherit=\u00bbh1″ symbol_position=\u00bbafter\u00bb subject_padding=\u00bb0″ color=\u00bbExtra-Color-1″ effect=\u00bbcount\u00bb symbol_alignment=\u00bbDefault\u00bb milestone_alignment=\u00bbdefault\u00bb number=\u00bb12″ symbol=\u00bb%\u00bb symbol_font_size=\u00bb50″ subject=\u00bbDe aumento en la productividad del equipo de mercadeo.\u00bb][vc_column_text]22<\/strong> personas x USD 8.500<\/strong>\/anuales por persona
      \n= USD 187.000[\/vc_column_text][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb1″ divider_color=\u00bbextra-color-1″][vc_column_text]USD 187.000 x 12% = USD 22.440<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbnone\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#e3eff0″ scene_position=\u00bbcenter\u00bb left_padding_desktop=\u00bb15%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb15%\u00bb left_padding_tablet=\u00bb2%\u00bb constrain_group_4=\u00bbyes\u00bb right_padding_tablet=\u00bb2%\u00bb left_padding_phone=\u00bb2%\u00bb constrain_group_6=\u00bbyes\u00bb right_padding_phone=\u00bb2%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbpadding-2-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color=\u00bb#c6e0e1″ background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb2\/3″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]Total ahorro:[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/3″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

      USD 173.640<\/span><\/strong><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb2\/3″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbadvanced\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]Inversi\u00f3n anual Sevenminds:[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/3″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbadvanced\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

      – USD 34.800<\/strong><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb1″ divider_color=\u00bbextra-color-1″][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb2\/3″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbadvanced\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]ROI:[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/3″ tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

      USD 138.840<\/span><\/strong><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

      Tiempo de recuperaci\u00f3n de la inversi\u00f3n: 2.4 meses<\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#e3eff0″ scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bbcurve_opacity\u00bb][vc_column column_padding=\u00bbpadding-4-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb][vc_column_text]\n

      \u00bfListo para optimizar tu proyecto?<\/span>
      \nCu\u00e9ntanos cu\u00e1l es la necesidad de tu negocio e iniciemos tu diagn\u00f3stico<\/span><\/h5>\n[\/vc_column_text][nectar_btn size=\u00bbjumbo\u00bb button_style=\u00bbsee-through-2″ color_override=\u00bb#001f2f\u00bb hover_color_override=\u00bb#007379″ hover_text_color_override=\u00bb#ffffff\u00bb icon_family=\u00bbnone\u00bb text=\u00bbSolicita tu demo\u00bb url=\u00bbhttps:\/\/sevenminds.com\/trade-marketing\/#demo\u00bb margin_top=\u00bb30″][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb2%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbOtros casos de \u00e9xito\u00bb font_container=\u00bbtag:h3|text_align:center|color:%23001f2f\u00bb use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1708114109222{margin-bottom: 40px !important;}\u00bb][nectar_post_grid post_type=\u00bbpost\u00bb blog_category=\u00bbcasos-de-exito,control-fuerza-ventas,store-check,visita-medica\u00bb order=\u00bbDESC\u00bb orderby=\u00bbdate\u00bb pagination=\u00bbnone\u00bb columns=\u00bb3″ grid_item_spacing=\u00bb15px\u00bb grid_item_height=\u00bb30vh\u00bb image_size=\u00bbfull\u00bb image_loading=\u00bbdefault\u00bb animation=\u00bbfade-in-from-bottom\u00bb heading_tag=\u00bbh4″ enable_indicator=\u00bbyes\u00bb mouse_indicator_style=\u00bbdefault\u00bb mouse_indicator_text=\u00bbread\u00bb mouse_indicator_color=\u00bb#2d89aa\u00bb display_categories=\u00bbyes\u00bb category_functionality=\u00bbdefault\u00bb display_excerpt=\u00bbyes\u00bb grid_style=\u00bbcontent_under_image\u00bb content_under_image_text_align=\u00bbleft\u00bb text_color=\u00bbdark\u00bb hover_effect=\u00bbzoom\u00bb border_radius=\u00bb10px\u00bb posts_per_page=\u00bb3″ custom_font_size=\u00bb28px\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#e3eff0″ scene_position=\u00bbcenter\u00bb top_padding=\u00bb2%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb2%\u00bb top_padding_phone=\u00bb15%\u00bb constrain_group_5=\u00bbyes\u00bb bottom_padding_phone=\u00bb15%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb 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